For this class assignment, we were to create packaging for a product with an unconventional targeted audience. Although times are changing, we are still hard-pressed to find young men mending the tears and rips in their own clothes. The Herschel brand was chosen to appeal to modern tastes. The color palette chosen represents the intersection of youth and maturity. With beginners in mind, the outer pocket contains basic instructions on how to sew, patch, and replace buttons. For last-minute dire situations, super glue is provided.
An all-in-one, on-the-go solution for the modern man.